Edmonton location SEO — /edmonton.html
Purpose
Playbook to reinforce recovery on edmonton.html after months of softer form leads and GSC CTR/position decline. Track work on the action plan. Do not CMS- or GBP-publish without approval.
Verdict
- Primary leak: more impressions, fewer clicks — CTR and average position worsened (GSC 3-month compare, Drive screenshot 2026-08-14).
- Local pack: not showing for head Edmonton queries; Window Mart / Ecoline / Green Fox / Sunview occupy pack slots sampled.
- Content gap vs Calgary: thinner article hub; unused Best companies URL; past projects underlinked; wrong Ontario Maps href on page.
- Links: large 2014-era guest-post inventory → disavow after review; order 8–12 quality Edmonton links.
Evidence snapshot
| Source | Signal |
|---|---|
| Form leads sheet | Mid-2025 ~38–43/mo → Nov–Dec 2025 12/9 → Jul 2026 = 25 |
| GSC (last vs prev 3m) | Clicks 497 vs 599; impr 96.3K vs 77.5K; CTR 0.5% vs 0.8%; pos 19.6 vs 17 |
| Ubersuggest CA | windows edmonton ~#17; window replacement edmonton missing from top organic sample (2026-08-25) |
| GBP live | 4.6★ / 663; NAP OK; $500 product placeholders to fix |
Share packages
Lab sections
- Action plan — seven offers with owners and file links
- Content — draft scope and CMS notes
- Backlinks — disavow / order / recover
- GBP — BrightLocal checklist vs live Maps