Edmonton location SEO — /edmonton.html
Purpose
Playbook to reinforce recovery on edmonton.html after months of softer form leads and GSC CTR/position decline. Track work on the action plan. Do not CMS- or GBP-publish without approval.
Verdict
- Primary leak: more impressions, fewer clicks — CTR and average position worsened (GSC 3-month compare, Drive screenshot 2026-08-14).
- Local pack: not showing for head Edmonton queries; Window Mart / Ecoline / Green Fox / Sunview occupy pack slots sampled.
- Content gap vs Calgary: thinner article hub; unused Best companies URL; past projects underlinked; wrong Ontario Maps href on page.
- Links: Ahrefs sitewide RD export 2026-08-26 (2,129 domains; 1,345 live). Do not upload the old 227 guest-post disavow as-is (only 70 still live). Conservative review set: 89 domains.
Evidence snapshot
| Source | Signal |
|---|---|
| Form leads sheet | Mid-2025 ~38–43/mo → Nov–Dec 2025 12/9 → Jul 2026 = 25 |
| GSC (last vs prev 3m) | Clicks 497 vs 599; impr 96.3K vs 77.5K; CTR 0.5% vs 0.8%; pos 19.6 vs 17 |
| Ubersuggest CA | windows edmonton ~#17; window replacement edmonton missing from top organic sample (2026-08-25) |
| GBP live | 4.6★ / 663; NAP OK; $500 product placeholders to fix |
| Ahrefs RDs (2026-08-26) | 2,129 referring domains; 1,345 live; 216 live spam-flagged (16.1%). Guest-post 227 overlay: 70 live / 29 lost / 128 absent |
Share packages
- Full audit Doc
- Page content draft
- Action Plan Sheet
- Change verification checklist (Y/N each item)
- Disavow candidates (old 227 — do not upload as-is)
- Ahrefs referring-domain review Sheet (2026-08-26)
- Conservative disavow txt (89 domains)
Lab sections
- Action plan — seven offers with owners and file links
- Content — draft scope and CMS notes
- Backlinks — disavow / order / recover
- GBP — BrightLocal checklist vs live Maps